About Us — Phictly

Who We Are

Transforming passive viewing into active community

Phictly revolutionizes how people connect over stories. Our platform enables users to join focused discussion clubs for books, films, and TV shows. We serve both individuals and organizations with a dual approach: a direct-to-consumer app and a white label solution for enterprises, educational institutions, and cultural organizations.

Company Overview

We transform entertainment consumption from passive viewing to active, structured community engagement — both for individuals and organizations.

Our Purpose

Mission & Vision

Our Mission

Making stories social

Our mission is to make stories social — connecting people through conversation, events, and community around the books, shows, and movies they love, while advancing literacy and empowering independent authors by building story-driven communities that foster authentic connection and lifelong learning.

Our Vision

The world's premier story platform

To become the world's premier platform for story-centric communities — serving both direct-to-consumer and enterprise partners with innovative, customizable engagement solutions.

Our Values

What drives everything we do

Innovation & Feedback-Driven Growth

We iterate constantly, listening to our community and evolving our platform based on real user needs.

Community & Connection

Meaningful relationships form when people gather around shared passions. We design for genuine human connection.

Integrity & Consistency

We build trust by delivering on our promises and maintaining high standards across every experience.

Agility & Adaptability

The media landscape moves fast. We stay nimble, pivoting quickly to meet the moment for our users.

Compassion & Caring

We put people first — our users, our authors, and our team — creating safe spaces where everyone belongs.

Empowerment & Learning

Stories are vehicles for growth. We champion literacy and lifelong learning through every feature we build.

What Makes Us Different

Built different, on purpose

Purpose-built for entertainment

The only platform unifying social posting, events, and structured communities around books, shows, and movies.

High-intent engagement architecture

Turns reactions into discovery, discovery into events, and events into communities — a repeatable growth flywheel.

Hybrid event infrastructure

Supports virtual and in-person engagement, increasing activation and retention across every user segment.

Enterprise-ready white label

Organizations can launch branded, private communities with recurring SaaS revenue through our platform.

Safety, structure & moderation

Designed for scalable, intentional communities — not chaotic, open social feeds. Every tool supports healthy discussion.

Meet the Team

The people building Phictly

Nyleena Aiken

Founder & Chief Executive Officer

Nyleena is a product-driven strategist with a decade in tech consulting who leads Phictly's vision and execution, shaping a platform grounded in real-world usability, user-centered design, and high-impact product decisions.

Dylan Ashby

Chief Technology Officer

Dylan is our Technical Co-Founder, a hands-on engineering leader who ships customer-facing apps and builds high-performing teams. He drove rapid engineering growth and delivered substantial revenue gains in prior roles.

April Wills

Chief Operations Officer

April brings over 20 years of publishing experience and supports a "People First" approach to strategic planning and operational excellence, creating scalable processes that support long-term success.

Nyla Roberts

Chief Customer Officer

Nyla leads customer support and experience, overseeing service operations and feedback to ensure reliable, high-quality support and long-term customer trust.

Ashleigh Morrell

Director of Partnerships & Growth

Ashleigh leads partnerships and growth, cultivating high-value relationships and driving initiatives that accelerate user acquisition, engagement, and long-term retention.

Mackenzie Mills

Content Strategist

Mackenzie is a literature creator with a following of 20K+ on TikTok, where she engages readers through book recommendations and events. At Phictly, she leads social literature and early community growth.

Join the Community

Ready to talk about the stories you love?

Join thousands of readers and viewers who've found their perfect club. Free on iOS and Android.

Get Phictly — It's Free

Advancing literacy through shared stories